By Tom Feltenstein
Bigger, Badder, Better!
assault OF THE KILLER advertising TACTICS!
A few years again, advertising super-guru Tom Feltenstein in rewrote the booklet on high-impact advertising and marketing that works. Fast-forward to this day and new applied sciences, extra refined consumers/competitors, and a complete new media panorama have replaced all of the ideas. In reaction, Feltenstein has upped his video game, and in , he supplies much more sure-fire advertising and marketing innovations and strategies that allow you to outwit, outthink, and outsell the opposite man.
Based on case reviews of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this publication supplies tips and methods on more than a few scorching topics:
- Planning the Battle--and selecting the right strategies
- eMarketing, electronic Media/Social Networking
- Grand Opening/Reopening and vacations
- Four partitions advertising
- Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and reward certificate
- Marketing Measurement
No topic what your finances is, it is easy to salary state of the art advertising and marketing and promotional campaigns that get the note out approximately what you are promoting, cement the loyalty of your current customers--and win extra new shoppers than you could handle.
Read Online or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF
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Extra info for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
Studies show that it makes no difference in effectiveness. Every Yellow Pages ad should have a clear, short headline and should make an offer or guarantee. Must-Do Business Tactics ✹ 43 Your display ad in the Yellow Pages should be carefully thought out because you have to submit it months before the books are printed and distributed, and it’s there for a whole year. Read your contract carefully, and make sure the ad is the best it can be. Study the Yellow Pages and see which ads you think are the most effective.
Walk into any business today that has a color scheme of burgundy and gray and you know immediately that nothing exciting has happened there since the 1980s. I once helped an independent linen store that was selling the latest linens, towels, and curtains in all the new colors but whose walls hadn’t been repainted in decades and that still used black and white for its brochure. We repainted the store and put together a color catalog, and the linen store’s sales jumped 10 percent. Color palettes change with fashions, and certain colors are associated with particular moods.
You may not notice what’s worn out or dirty Must-Do Business Tactics ✹ 19 or smudged, but your customers will, even if it’s only on a subliminal level. Everything counts. Put a fresh coat of paint on your building, or at least touch up the trim. Repaint the stripes on your parking lot. Work your way through all the zones of your business. Try to imagine what it’s like to see it for the first time. If you’re having trouble doing that, ask someone else to do it for you. Are there cigarette butts ground out in front of the door?
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition by Tom Feltenstein