By Susan Sweeney CA CSP HoF
Expanding website site visitors takes artistic making plans and general upkeep. This booklet outlines instruments equivalent to templates, checklists, and varieties in addition to recommendations like utilizing e-mail, hyperlinks, and web advertising that would raise the variety of repeat viewers and first-time hits.
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Extra resources for 101 Ways to Promote Your Web Site
Add two more columns—one for your existing Web site to see how your site stacks against the competition and the second for future planning purposes. The next step is to go back and compare each site against the criteria for column one, noting appropriate comments. For content information you want to note whether the particular site has the specific content and how well it was presented. For download speeds note specific minute and seconds for each type of connection. htm). For each repeat traffic generator, you may choose to include details or just Yes/No.
Everyone Wants the Best Price—Coupons and Discounts Offer coupons and discount vouchers that can be printed from your site. You can change the coupon daily or weekly to encourage repeat Web Site Elements That Keep ’Em Coming Back 37 visits. People will come back to your site again and again if they know they can find good deals there. This is a great strategy to use in conjunction with a free sample giveaway. If people liked the sample, give them a coupon to purchase the regular version at a discount.
In Web development, the majority of the time should be spent in the planning. In this chapter we cover: 22 • Detailed planning of your site before a line of code is ever written • Content guidelines • Text guidelines • Color guidelines • Navigation guidelines • Graphics guidelines • Visual guidelines • Other guidelines. Your Site—From Storyboarding to Programming 23 Detailed Web Site Planning In the previous chapter you learned how to develop your storyboard. The storyboard is your blueprint for the site, but now you need to think about construction.
101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF